Zola Wedding Website

Reducing the stress of wedding planning

Overview

Zola is an all-in-one wedding company with online registry and planning tools to simplify the journey towards a couple’s big day.

In 2017, the then-4-year-old business ventured beyond its primary registry features by introducing a way for couples to tell their story with curated photos and messages for guests, accompanied by a customized to-do checklist and tools to manage their guest list.

Role

I collaborated with the head of design and product, product manager, and engineers to develop the wedding website admin experience by generating design flow diagrams, sketches, wireframes, and mockups for the desktop, web view, and native mobile experiences.

Deliverables

Site map
User flows
Low-fidelity wireframes
High-fidelity mockups
Animation

Tools

Sketch
InVision
Keynote
Illustrator
InDesign
After Effects

Duration

4 months (2017)

opportunity

Zola was a fast-growing online wedding registry that allowed couples to include gifts, experiences, and cash funds. With so much more happening behind the scenes during the wedding planning process, the opportunity was ripe to grow the experience beyond the core registry.

Help couples make better decisions in the wedding process
Enhance customer support services
Further drive the registry side of the business by selling more products

Proposed Solution

Zola sought to help couples manage their wedding planning more easily with tailored guidance and tools, integrated with a customizable wedding website.